SPEC PRINT AD FOR PETA
In 2000, I snuck away from my job at Grand Casinos for a 3-day working interview with PETA, in Norfolk, VA. I came up with a couple cool things, one was a series of posters featuring horrific images but set in the black-frame "motivational" design. Ran across this digging through portfolio pieces and I still think it's extremely effective. And by the way, for a group with a giant cow and chicken costume in their closet, it was the most un-fun office environment I've ever experienced. Still a vegetarian, though can now live with myself wearing leather shoes and belts.